Nike Back to School
CREATIVE AT SCALE
As Creative Director, Max led the high-volume digital production for Nike’s Back to School campaign—delivering over 800 assets in just 8 weeks. From email to app, paid social to Nike.com, every touchpoint was aligned to Nike’s seasonal direction while tailored for performance and relevance.
Provided visual center graphics were translated and componentized to be designed into channel-right graphics.
Translating a big brand idea into a massive content system takes more than speed, it takes creative clarity, scalable systems, and cross-functional trust.
The result: a cohesive, on-brand digital presence that met the moment and moved at the speed of Nike.
