NIKE BACK TO SCHOOL
As Creative Director, Max led the high-volume digital production for Nike’s Back to School 2024 campaign—delivering over 800 assets in just 8 weeks. From email to app, paid social to Nike.com, every touchpoint was aligned to Nike’s seasonal direction while tailored for performance and relevance.
Provided visual center graphics were translated and componentized to be designed into channel-right graphics.
Translating a big brand idea into a massive content system takes more than speed—it takes creative clarity, scalable systems, and cross-functional trust. Max guided a multidisciplinary team of designers, writers, and producers through a fast-paced campaign sprint, balancing velocity with creative craft.
The result: a cohesive, on-brand digital presence that met the moment and moved at the speed of Nike.
