The Oregonian's Travel Fest — Rad Color Lab

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Max developed the brand identity for The Oregonian’s Travel Fest, a tradeshow that is being established from the ground up. The Here & There Travel Fest had two main goals: to attract businesses to sponsor and purchase booths, and to draw in event attendees eager to plan their vacations.

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The consumer-focused campaign targeted likely travelers as they were beginning to make vacation and travel plans. With out-of-home, digital takeovers, paid social, and print, awareness of the upcoming travel show grew.

Identity & Logo Design
Event Collateral
Digital Design
Print Design
Website Development
Out-of-Home

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HERENOW Creative: Transforming an Agency